Is Eating Plant-Based More Expensive? 

You want to eat more plant-based—but… isn’t that really expensive? Meat alternatives, avocados, fresh fruit and vegetables—it all seems to add up quickly. You might find yourself thinking: How am I supposed to afford this?

That concern is completely valid. Yes, some plant-based products can be pricey. And with rising grocery prices, sticking to a healthy diet can feel even more challenging.

But here’s the good news: research shows that a plant-based diet doesn’t have to cost more than an omnivorous one—in fact, it can actually be cheaper (1,2)!

Of course, it depends on what you buy and where you shop. At Plants for Health, we know what to look out for. Here are some budget-friendly tips to help you eat well—without overspending.

1. Plan your meals and make a shopping list

Plan your meals for the week and write down everything you need. Shopping with a list (and sticking to it!) helps prevent impulse buys and food waste. It also lets you take full advantage of sales and discounts.

2. Shop at affordable stores and choose store brands

Store-brand products are often just as nutritious and tasty as name brands—but much more budget-friendly.

Also worth noting: herbs and vegetables at Turkish or Asian grocery stores are often significantly cheaper than at standard supermarkets.

3. Buy whole vegetables instead of pre-cut

Pre-cut vegetables are convenient, especially if you’re in a rush or have difficulty chopping due to pain or stiffness. But they’re also more expensive.

Whole vegetables are usually cheaper and retain nutrients better. For example, vitamin C is sensitive to oxygen, light, and heat. Once veggies are cut, they lose nutrients faster—so whole is often better for both your wallet and your health.

4. Choose seasonal produce

In-season fruits and veggies are typically cheaper—and tastier.

Think berries, zucchini, tomatoes, and lettuce in summer; or pumpkin, carrots, cabbage, leeks, and celery root in fall and winter. Apples and pears are abundant and long-lasting in autumn.

Tip: Hang a seasonal produce calendar on your fridge for quick inspiration.

5. Use frozen fruits and veggies

We’re big fans of frozen produce and always keep some on hand—like blueberries, mango chunks, broccoli florets, and green peas.

Because they’re frozen right after harvest, they retain their nutrients and are often fresher than the “fresh” options in stores. They last longer, are easy to use, and usually cost less.

6. Cook in bulk and freeze leftovers

Another great reason to use your freezer: make extra when you cook and freeze portions for later. It saves time on busy days, reduces food waste, and helps you stick to healthy meals even when you’re low on energy.

7. Stick to whole-food protein sources

Store-bought meat alternatives can be expensive. Save money by choosing unprocessed plant proteins like beans, lentils, tofu, and tempeh. They’re affordable, nutritious, and versatile—and typically contain less salt and more nutrients than their processed counterparts.

8. Buy in bulk

Grains, legumes, seeds, and nuts are usually much cheaper when bought in larger quantities. Stock up on staples like oats, brown rice, lentils, chickpeas, and sunflower seeds.

Bulk bins at health food stores, online shops or Asian supermarkets can offer great deals.

9. Choose dried legumes over canned

Canned beans are budget-friendly, but dried beans are even cheaper. Yes, they require a bit more prep (soaking and cooking), but they stretch further and contain no added salt. Cook a big batch and freeze in portions for quick use.

10. Never shop on an empty stomach

And finally: don’t go grocery shopping when you’re hungry. It’s a recipe for impulse purchases. You’re more likely to grab extra items, and pricier snacks that aren’t on your list. Eat a small snack first or go at a time when you’re not starving, so you stay in control of both your list and your budget.

Here’s the bottom line:
Eating healthy and plant-based doesn’t have to be expensive. In our own kitchens, we occasionally enjoy a fancy vegan cheese or specialty product, but the heart of our meals is simple: vegetables, fruits, legumes, whole grains, and spices.

With smart choices and basic, budget-friendly ingredients, you can absolutely put nourishing, delicious meals on the table without blowing your budget. Plant-based eating doesn’t have to be complicated or costly. It can be practical, accessible, and enjoyable.

We’re here to help.
At Plants for Health, we show you that healthy eating doesn’t have to be hard—or expensive. With our support, you’ll feel confident eating plant-based on any budget, in a way that works for you.

Learn more here about our evidence-based lifestyle program Plants for Health.